top of page
MISSION STATEMENT

​

My mission is to connect the right fan base to the right event for sold-out ticket sales and fun experiences that result in repeat fans and talent to our facility and pride in our staff

​

WORK EXPERIENCE 
​

ASM Global (formerly SMG) – Wagner Noël Performing Arts Center | Midland, TX

Director of Marketing: January 2019  – Present

Marketing Manager: November 2017 – December 2018 â€‹

  • Director of Marketing: January 2019 – Present
    Marketing Manager: November 2017 – December 2018

  • Served on the management team for a University of Texas venue that averaged 190+ events a year prior to COVID-19 Pandemic | 2019 held 204 events | 2018 held 197 events and had the most profitable financial year in the history of the building

  • Managed an annual department and advertising budget of ~$850,000 with a fulltime marketing coordinator; In 2020 became direct supervisor of the Event Services Department with a fulltime manager, 2 part-time house managers, 6 event bag checkers, and 80 volunteer ushers

  • Continued working fulltime during pandemic; Replaced live events with 8 on-stage events; Learned software to conduct live streaming of local talent with multiple cell phone camera angels; Connected to our community through social media and eblasts with regular updates, behind the scenes content, and launched our new series on Instagram’s IGTV; Finalized marketing continuity sheets and manuals; Completed multiple webinars and online training

  • Launched, managed, and implemented a re-design of the venue’s branding in 2018; Produced easy-to-follow guidelines, updated website, and produced other promotional materials

  • Used digital and traditional marketing; Increased email subscribers by 20k+ in first 18 months to over 37,000; Created community events on- and off-line using paid and organic campaigns

  • Increased ticket sales with online promotions and contests through Etix and social media channels like Facebook, Twitter, Instagram, and Shortstack; Tracked results in real-time through customer relationship management analytical software of Facebook Business, Tweetdeck, ToneDen, and Google Analytics; Analyzed, adjusted, and adapted campaigns for maximum results in ticket sales

  • Increased show attendance by partnering with local media (TV, radio, and print), record stores, library, regional malls, and city arts councils in addition to community events and promotions; Negotiated a 2-year partnership for a weekly in-studio segment, Wagner Noël Wednesday on local FOX TV news; Worked with social media influencers like “mommy bloggers”

  • Wagner Noël Performing Arts Center: Website | Facebook | Instagram | Twitter | YouTube

 

Event Marketing - Freelance | Remote
April 2017 – Present

  • Provide digital marketing support for concerts and events through social media advertising, contesting, and fan engagement 

  • Develop original content and graphics for social media, website, press releases, ads, and eNewsletters

  • Oversee and host onsite VIP activations and media days

 

SMG (now ASM Global) – H-E-B Center at Cedar Park (formerly Cedar Park Center) | Cedar Park, TX

Event Manager: January 2017 – November 2017
Acting Event Manager: December 2016

  • Responsible for organizing events at an 8,000-seat entertainment venue for in-house sports tenants – American Hockey League's Texas Stars and National Basketball Association G League’s Austin Spurs -- and shows like Cirque du Soleil, Disney On Ice, and a variety of concerts from Hall & Oates to the I Love the 90’s Tours

  • Monitored in-house events, maintained close contact with promoters and facility staff to ensure goals met

  • Served as the front-of-house manager and manager-on-duty during events

  • Assisted Director of Event Services in collecting and distributing advance details for talent to include contract agreements, event budgets, and information distributed to promoters, tour production, and event staff

  • Facilitated part-time employee orientation for all part-time staff members; updated and maintained the handbook 

  • Hired, trained, managed, and scheduled 50+ guest services staff members; created guest services’ manual 

​

Marketing Manager: January 2016 – January 2017

Acting Marketing Director: January 2016 – March 2016 (Marketing Director on paternity leave)

Marketing Coordinator: May 2013 – December 2015

  • Provided full-service marketing of events with similar duties as listed above with Wagner Noël PAC

  • Created content and maintained a database of 72,000+ email subscribers – an increase of 170% during my tenure

  • Coordinated deals and added value tickets for online promotions and contests through Groupon, LivingSocial, Ticketmaster, and social channels like Facebook, Twitter, Instagram, Tumblr, and Shortstack

  • Increased ticket sales by coordinating event promotions and partnering with the City of Cedar Park, Leander and Austin Independent School Districts, VetTix, Yelp Austin, and Free Fun in Austin

  • Sold group tickets, premium seating, and suites as needed; trained group sales managers and managed intern

 

EDUCATION
​

New Mexico State University; Las Cruces, New Mexico

Master of Arts in Communication Studies with an emphasis in Special Events: May 2013

Bachelor of Business Administration in Marketing with a minor in Advertising: May 2011

HubSpot University Outbound Marketing Certification

2014-2018 Completed annual training for certification

 
AWARDS, RECOGNITION, MEMBERSHIPS, CERTIFICATES, AND VOLUNTEER POSITIONS
​

2020 – Present: Junior League of Midland: provisional member 
2018 – Present: Zeta Tau Alpha Alumnae Chapter, Midland, TX: President

2018 – Present: Museum of the Southwest: member and SeptemberFest Committee 

2016 – 2019: Certificate of Completion of Crowd Manager Training 

2016 & 2019: South by Southwest, Austin, TX: attendee

2015 – 2017: Austin Young Chamber of Commerce: member and co-chair Imagine Arts and Culture Committee
2013 – Present: Event and Arena Marketing Conference: member & conference attendee

​

 

ADDITIONAL INFORMATION
  • Skilled in Microsoft Office, Adobe Photoshop, Keynote, Numbers, ToneDen, go.eventbooking.com

  • Fluent in web design (Carbonhouse, WiX, and WordPress) and social media (Facebook, Twitter, Instagram, Tumblr, Pinterest, TikTok, and SnapChat), plus email marketing (MyEmma, iContacts, Constant Contact, and MailChimp)

  • Experienced in:

    • Ticketmaster including Host, Report Pro, TM360, tmMessenger, and Archtics

    • Etix, reporting, ticket selling, and analytics

    • Computer Aided Drawing (CAD)

    • Employee scheduling and payroll software: ABI MasterMind

  • International traveler: lived outside of Tokyo, Japan for 5 years; traveled to Singapore, Mexico, and Canada 

  • Follower of music, fashion, culinary, public relations, and marketing trends

GVanDoren_Headshot.jpg

Resume

bottom of page