MISSION STATEMENT
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My mission is to connect the right fan base to the right event for sold-out ticket sales and fun experiences that result in repeat fans and talent to our facility and pride in our staff
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WORK EXPERIENCE
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ASM Global (formerly SMG) – Wagner Noël Performing Arts Center | Midland, TX
Director of Marketing: January 2019 – Present
Marketing Manager: November 2017 – December 2018 ​
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Director of Marketing: January 2019 – Present
Marketing Manager: November 2017 – December 2018 -
Served on the management team for a University of Texas venue that averaged 190+ events a year prior to COVID-19 Pandemic | 2019 held 204 events | 2018 held 197 events and had the most profitable financial year in the history of the building
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Managed an annual department and advertising budget of ~$850,000 with a fulltime marketing coordinator; In 2020 became direct supervisor of the Event Services Department with a fulltime manager, 2 part-time house managers, 6 event bag checkers, and 80 volunteer ushers
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Continued working fulltime during pandemic; Replaced live events with 8 on-stage events; Learned software to conduct live streaming of local talent with multiple cell phone camera angels; Connected to our community through social media and eblasts with regular updates, behind the scenes content, and launched our new series on Instagram’s IGTV; Finalized marketing continuity sheets and manuals; Completed multiple webinars and online training
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Launched, managed, and implemented a re-design of the venue’s branding in 2018; Produced easy-to-follow guidelines, updated website, and produced other promotional materials
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Used digital and traditional marketing; Increased email subscribers by 20k+ in first 18 months to over 37,000; Created community events on- and off-line using paid and organic campaigns
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Increased ticket sales with online promotions and contests through Etix and social media channels like Facebook, Twitter, Instagram, and Shortstack; Tracked results in real-time through customer relationship management analytical software of Facebook Business, Tweetdeck, ToneDen, and Google Analytics; Analyzed, adjusted, and adapted campaigns for maximum results in ticket sales
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Increased show attendance by partnering with local media (TV, radio, and print), record stores, library, regional malls, and city arts councils in addition to community events and promotions; Negotiated a 2-year partnership for a weekly in-studio segment, Wagner Noël Wednesday on local FOX TV news; Worked with social media influencers like “mommy bloggers”
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Wagner Noël Performing Arts Center: Website | Facebook | Instagram | Twitter | YouTube
Event Marketing - Freelance | Remote
April 2017 – Present
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Provide digital marketing support for concerts and events through social media advertising, contesting, and fan engagement
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Develop original content and graphics for social media, website, press releases, ads, and eNewsletters
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Oversee and host onsite VIP activations and media days
SMG (now ASM Global) – H-E-B Center at Cedar Park (formerly Cedar Park Center) | Cedar Park, TX
Event Manager: January 2017 – November 2017
Acting Event Manager: December 2016
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Responsible for organizing events at an 8,000-seat entertainment venue for in-house sports tenants – American Hockey League's Texas Stars and National Basketball Association G League’s Austin Spurs -- and shows like Cirque du Soleil, Disney On Ice, and a variety of concerts from Hall & Oates to the I Love the 90’s Tours
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Monitored in-house events, maintained close contact with promoters and facility staff to ensure goals met
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Served as the front-of-house manager and manager-on-duty during events
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Assisted Director of Event Services in collecting and distributing advance details for talent to include contract agreements, event budgets, and information distributed to promoters, tour production, and event staff
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Facilitated part-time employee orientation for all part-time staff members; updated and maintained the handbook
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Hired, trained, managed, and scheduled 50+ guest services staff members; created guest services’ manual
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Marketing Manager: January 2016 – January 2017
Acting Marketing Director: January 2016 – March 2016 (Marketing Director on paternity leave)
Marketing Coordinator: May 2013 – December 2015
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Provided full-service marketing of events with similar duties as listed above with Wagner Noël PAC
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Created content and maintained a database of 72,000+ email subscribers – an increase of 170% during my tenure
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Coordinated deals and added value tickets for online promotions and contests through Groupon, LivingSocial, Ticketmaster, and social channels like Facebook, Twitter, Instagram, Tumblr, and Shortstack
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Increased ticket sales by coordinating event promotions and partnering with the City of Cedar Park, Leander and Austin Independent School Districts, VetTix, Yelp Austin, and Free Fun in Austin
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Sold group tickets, premium seating, and suites as needed; trained group sales managers and managed intern
EDUCATION
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New Mexico State University; Las Cruces, New Mexico
Master of Arts in Communication Studies with an emphasis in Special Events: May 2013
Bachelor of Business Administration in Marketing with a minor in Advertising: May 2011
HubSpot University Outbound Marketing Certification
2014-2018 Completed annual training for certification
AWARDS, RECOGNITION, MEMBERSHIPS, CERTIFICATES, AND VOLUNTEER POSITIONS
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2020 – Present: Junior League of Midland: provisional member
2018 – Present: Zeta Tau Alpha Alumnae Chapter, Midland, TX: President
2018 – Present: Museum of the Southwest: member and SeptemberFest Committee
2016 – 2019: Certificate of Completion of Crowd Manager Training
2016 & 2019: South by Southwest, Austin, TX: attendee
2015 – 2017: Austin Young Chamber of Commerce: member and co-chair Imagine Arts and Culture Committee
2013 – Present: Event and Arena Marketing Conference: member & conference attendee
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ADDITIONAL INFORMATION
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Skilled in Microsoft Office, Adobe Photoshop, Keynote, Numbers, ToneDen, go.eventbooking.com
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Fluent in web design (Carbonhouse, WiX, and WordPress) and social media (Facebook, Twitter, Instagram, Tumblr, Pinterest, TikTok, and SnapChat), plus email marketing (MyEmma, iContacts, Constant Contact, and MailChimp)
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Experienced in:
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Ticketmaster including Host, Report Pro, TM360, tmMessenger, and Archtics
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Etix, reporting, ticket selling, and analytics
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Computer Aided Drawing (CAD)
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Employee scheduling and payroll software: ABI MasterMind
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International traveler: lived outside of Tokyo, Japan for 5 years; traveled to Singapore, Mexico, and Canada
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Follower of music, fashion, culinary, public relations, and marketing trends
Resume